I doubt any brand exceeds the Kardashian/Jenner family in terms of positively impacting from their social media presence – because, let’s face it, they are a brand.
The Kardashian/Jenners are as successful as they are largely due to their social media presence. When Kim Kardashian posted a naked selfie to her Twitter earlier this year, she faced accusations of being an unfit mother (and worse!). She responded to criticism and turned the incident into an empowering body-positive statement, standing by the selfie unashamed – not before attracting the attention of millions in the process!
When you’re like I have nothing to wear LOL pic.twitter.com/UlSLZb1fp1
— Kim Kardashian West (@KimKardashian) March 7, 2016
Here’s an exerpt from the statement she posted on her website, following the backlash:
“It’s 2016. The body-shaming and slut-shaming—it’s like, enough is enough. I will not live my life dictated by the issues you have with my sexuality. You be you and let me be me.
I am a mother. I am a wife, a sister, a daughter, an entrepreneur and I am allowed to be sexy.
— Kim Kardashian West (@KimKardashian) March 30, 2016
Kim definitely won this one.
Similarly, Kylie Jenner very openly flaunted her cosmetic surgeries on social media from the age of 17. By embracing her new look, regardless of judgemental critics, she has been able to launch an incredibly popular makeup line – Kylie Cosmetics – which sells out almost instantly everytime it’s restocked.
Sold out! This is the most glosses & mattes we’ve sold at once EVER! It makes me so happy to see everyone so excited.
— KYLIE COSMETICS (@kyliecosmetics) April 11, 2016
Many of those opposed to the Kardashian/Jenners despair at the fact that they’re ‘famous for doing nothing’, but the rise of social media – and their tactical use of it, embracing the very things they’re knocked down for – has transformed the Kardashian/Jenner family into an empire and a household name. From them, we can see how important social media is these days for promoting a brand (or even just an attitude). Shouting your work from the rooftops, not being ashamed of what you represent and just being a bit more fearless with what you post definitely pays off.
(All in moderation and context, of course. Posting naked selfies probably wouldn’t work for Crunchy Nut cornflakes – although you never know.)
Until next time,